BUSKIT
UXUI DESIGN
OVERVIEW
I am a big fan of street performances and would like to continue to see the street performing culture thriving in our life in my town, San Francisco. However, I notice that it’s hard to know where and when artists will perform. Also, because many people don’t carry cash anymore, even if fans want to support the artist, all they can give is applause. I want to build a mobile application that helps buskers attract more fans. I also want to make a secure payment system for fans to support artists and enjoy a variety of street performances.
ROLE
UXUI Design & Research
CONTEXT
Individual project for a visual design strategy class
TIME
3 weeks
METHODS & TOOLS
Interview, competitive analysis, ] Information Architecture, User Journey, Sketch, Figma, InVision, Illustrator, After Effect
PROJECT GOALS
-
Design a mobile app to help San Francisco street performers attract more fans and increase earnings.
-
Also, add a secure payment function for fans to give gratitude to artists with ease.
CHALLENGES
-
Street performers make significantly low incomes.
-
Cashless society.
-
It is hard to know where the busking is happening.
RESEARCH
Cashless society
According to a survey of 2,000 American adults by the credit card company Capital One, 1 in 4 participants most often go cashless. For millennial participants (ages 20-40), the number jumped to a third not carrying cash. Survey also found that millennials were more likely to say paying with cash "inconvenient". This survey clearly demonstrates the shifting trends of payment method preference.
Total % of cashless participant
The % of cashless millennial participants
Most surveyed said they keep about less than $25 of cash on hand at all times. During the survey, participants' wallets were also surveyed and it revealed that 1 in 6 participants had no cash at all, while 2 in 5 had less than $10 on them.
San Francisco tourism growth
SF Travel Association estimates a continuous increase in the total number of San Francisco visitors in 2018. According to the survey conducted by the SF Travel Association with 4,000 participants, ‘more than one in four people surveyed traveled specifically to visit a garden or park, watch a live music performance and attend a festival or special event.
COMPETITIVE ANALYSIS
Buskr
Pros:
-
Users can see which artists are performing by using the "Live Now!" feature.
-
Onboarding pages for users to learn about the app
Cons:
-
The app is currently not functioning.
-
Two menu locations with different functionalities confuse users.
TARGET AUDIENCE
Millennials street performances and their fans.
OLIVIA LOWE
Age
Occupation
Status
Location
33
Freelance Musician
Single
Daly City, CA
STORY
Olivia is a freelance musician in San Francisco. She plays music at the live music stages in San Francisco and does the busking to make extra income and practice simultaneously.
GOALS
-
She would like to increase her monthly income.
-
She would like to promote her performance.
FRUSTRATIONS
-
She does not make enough money.
-
She does not know how to promote her future performance.
ARCHITECTURE
Buskers:
Buskit mobile application lets busker users have real-time performing location and crowd volume information. Furthermore, busker users can promote their skills by uploading photos, videos, and media links to have more followers (fans) and possible performing opportunities. There is an artist community feature, where buskers can communicate and exchange information and form a band group to perform together.
Fans:
With the Buskit mobile application, fans can make a direct donation to artists they support. Also, they can use this App to locate street artists in real-time
USER FLOWS
FIND A BEST BUSKING LOCATION
Olivia Lowe - Busker
WIREFRAMES
VISUAL CONCEPT
VISUAL CONCEPT
FINAL DESIGN
ADVERTISING
MERCHANDISE
WEB DESIGN
CONCEPT VIDEO
REFLECTION
Before I started this project, I thought a cashless society only has positive impacts for everyone, not realizing that some people rely on physical currency. This project broadened my perspective towards things I believed were good and bad.
