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FuzzyBun
Design Challenge

Overview

While applying for Color product design fellowship 2022, I was assigned to complete the design challenge within a few hours. The prompt is to design an experience for prospective rabbit owners to discover adoptable rabbits and get much-needed information from the profile page for each rabbit to increase of adoption rate. The design goal, problem, insight, task, and requirements were provided. 

Role 

User Research & Product Design 

Time

2~3 hours 

Context

2022 Product Design Fellowship

Methods & Tools

Interview, desk research, Figma

Root Problem
Users don't feel confident to adopt a rabbit
1

They don't get enough information about a rabbit 🐰

2

They want to know their family's opinion of a rabbit 

3

They know how but the adoption process is too long and confusing

4

They don't hear back from the shelter and lose motivation

Problems are solved

They don't get enough information about a rabbit 🐰

Fuzzy Rabbit Mobile app, where users can get detailed information of a rabbit on their profile page

They want to know their family's opinion of a rabbit 

The share profile feature will allow users to share the rabbit's profile with family/friends.

They know how but the adoption process is too long and confusing

The in-app application will help users to fill out the adoption application efficiently.

They don't hear back from the shelter and lose motivation

The application will be scanned and approved upon submission, and a user will get the notification

The solutions
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