ListAcross
Product Design Internship
OVERVIEW
I joined ListAcross as a Product Design Intern and helped the team build a mobile application and tutorial videos for their web app. One of my projects was to lead the end-to-end mobile application V1 design that aligns with their existing web app. The company is still in a very early stage, and its service has not been launched to the real end-users yet. So I worked very closely with the business founder and other team members. The company is now in the stage to launch the beta version of the service and raise the seed funding.
MY ROLE:
UXUI Design Intern
DURATION:
4 Months
TOOLS USED
TECHNIQUES USED
Adobe XD, Adobe Illustrator
User Persona, Sketching, Hi-fidelity Wireframes, User Task, User Flow Diagram, Prototype
PROJECT GOAL
Business goals:
Develop a Mobile app to present the business to prospective investors to raise seed funds for the next steps.
User goals:
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List items on multiple peer-to-peer marketplaces at once.
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Oversees invertory status and connects with customers in real-time.
Design goals:
Design end-to-end mobile application that aligns with exiting web app while make improvements throughout the process.
DETERMINED PROBLEM
To approach user-centered design to solve the problem, I made personas and quickly came up with user tasks, the primary purposes of users using the service. I then created user flow diagrams with the user tasks, which provide a bird' eye view of the product for the team and future stakeholders. This will also help mobile design apps be user-friendly and better understand the users' and company goals.
PROBLEM STATEMETNT
How might we design end-to-end mobile application that alings with exiting web app while making usability improvements?
SOLUTION
To approach user-centered design to solve the problem, I made personas and quickly came up with user tasks, the primary purposes of users using the service. I then created user flow diagrams with the user tasks, which provide a bird' eye view of the product for the team and future stakeholders. This will also help mobile design apps be more user-friendly and better understand the users' goals and the company's goals.
USER PERSONAS
USER TASKS
Create a new listing - local pickup
Create a new listing - domestic shipping
Review and edit inventory
USER FLOWS
Create a listing for local pickup
Create a listing for domestic shipping
Review and edit inventory
REFLECTION
First design internship
I really appreciate my team members and Brandon, CEO of ListAcross, who allowed me to determine problems to solve and dive into the projects proactively. I learned how to communicate with a cross-functional team and how to deliver my thoughts effectively. I became able to think about feasibility and business model to meet a business goal as well as delightful designs
Make an impact
I led the end-to-end mobile design project from scratch. The company has scheduled to pitch the business to prospective investors and raise seed fundings for the next step. I also proposed improving the web app sign-in and sign-up page to have a better user experience, which will be implemented for the next update. Seeing my design impacting the business is exciting and meaningful.
